> ## Documentation Index
> Fetch the complete documentation index at: https://docs.visen.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics

> Connect Google Analytics 4 to Visen.io to bring sessions, users, traffic sources, and page performance into your SEO command center.

Google Analytics (GA4) is Visen.io's source for traffic data. Connecting it alongside [Google Search Console](/integrations/google-search-console) gives you a complete picture — rankings and organic visibility on one side, user behavior and traffic quality on the other.

## Prerequisites

Before connecting, make sure you have:

* A Google Analytics 4 (GA4) property set up and collecting data
* Editor or Administrator access to the GA4 property in Google Analytics

<Note>
  Visen.io supports GA4 only. Universal Analytics (UA) properties are not supported. If you haven't migrated to GA4 yet, do that in Google Analytics before connecting to Visen.io.
</Note>

## Connect Google Analytics

<Steps>
  <Step title="Open Integrations">
    In your Visen.io workspace, navigate to **Settings → Integrations**.
  </Step>

  <Step title="Select Google Analytics">
    Find the Google Analytics card and click **Connect**.
  </Step>

  <Step title="Authorize with Google">
    A Google OAuth window will open. Sign in with the Google account that has access to your GA4 property, then grant the requested permissions.
  </Step>

  <Step title="Choose your property">
    After authorization, Visen.io displays the GA4 properties available to your account. Select the property that corresponds to the website you want to track.
  </Step>

  <Step title="Save the connection">
    Click **Save**. Visen.io confirms the connection and begins importing your analytics data.
  </Step>
</Steps>

<Note>
  Integrations are per-workspace. If you manage multiple websites, connect each site's GA4 property within the corresponding Visen.io workspace.
</Note>

## What data flows in

Once connected, the following GA4 data is available in your Visen.io dashboard:

| Signal           | Description                                                  |
| ---------------- | ------------------------------------------------------------ |
| Sessions         | Total sessions on your site, segmented by source and channel |
| Users            | New and returning users over any time range                  |
| Traffic sources  | Breakdown of organic, direct, referral, and paid traffic     |
| Page performance | Pageviews, engagement rate, and time on page per URL         |

## GSC + GA together: the full picture

When both Google Search Console and Google Analytics are connected to the same site, Visen.io combines the two data sources in your dashboard:

* **Rankings → Traffic:** See which keywords drive actual sessions, not just impressions.
* **Pages:** Compare a page's average position in search against its engagement metrics.
* **Trends:** Overlay organic click data from GSC with session data from GA to validate SEO impact.

<Tip>
  Connect both integrations for the same property to unlock the combined view. You can connect them in any order — Visen.io merges the data automatically once both are active.
</Tip>

## Data freshness

Real-time indicators appear in your dashboard as soon as the connection is saved. Full historical trends populate within **24–72 hours**. GA4 data from Google may have its own processing delay of up to 48 hours on Google's side, which can affect how quickly recent sessions appear.

## Troubleshooting

<AccordionGroup>
  <Accordion title="I don't have the required permissions">
    Visen.io requires at least **Editor** access to your GA4 property to read data. Viewer-level access is not sufficient.

    To check or update your access level:

    1. Open Google Analytics and go to **Admin**.
    2. Under the property, select **Property access management**.
    3. Confirm your Google account has Editor or Administrator role.

    Ask your GA4 administrator to update your role if needed, then reconnect in Visen.io.
  </Accordion>

  <Accordion title="My GA4 property isn't in the list">
    Only properties where your authorized Google account has Editor or Administrator access appear. If your property is missing:

    * Confirm you used the correct Google account during the OAuth flow.
    * Verify your role in GA4 under **Admin → Property access management**.
    * If access was recently granted, wait a few minutes and try reconnecting.
  </Accordion>

  <Accordion title="How do I re-authorize my Google account?">
    If your authorization expires or is revoked:

    1. Go to **Settings → Integrations**.
    2. Click **Reconnect** next to Google Analytics.
    3. Complete the Google OAuth flow again.

    Your property selection and historical data are preserved during re-authorization.
  </Accordion>

  <Accordion title="No data appears after connecting">
    Confirm the integration shows a **Connected** status in **Settings → Integrations**. If it does but data is still missing:

    * Allow up to 72 hours for the initial sync to complete.
    * Verify that your GA4 property is actively receiving data by checking it directly in Google Analytics.
    * Make sure you selected the correct GA4 property (not a UA property or a test stream with no traffic).

    If the issue persists after 72 hours, try disconnecting and reconnecting the integration.
  </Accordion>
</AccordionGroup>